浏览数量： 152 作者： 商会秘书 发布时间： 2020-04-21 来源： 中华人民共和国商务部
The 127th China Import and Export Fair (Canton Fair for short) will be held online for 15 days from June 15-24. Holding Canton Fair on the Internet is an innovative measure to actively respond to the impact of the New Coronary Pneumonia epidemic, and strive to stabilize the basic foreign trade foreign investment.
The Canton Fair held on the Internet will present three interactive sections, which will integrate display, negotiation, and trading.
One is to establish an online display docking platform. This exhibition will promote 25,000 Canton Fair exhibitors to display online, and according to the original physical exhibition settings that are familiar to everyone, they are divided into export exhibitions and import exhibitions, and corresponding exhibition areas are set up respectively. Among them, export exhibitions are based on electronic appliances Category, daily consumer goods, textiles and apparel, medicine and health care are divided into 16 categories of commodities, with 50 exhibition areas respectively; the import exhibition will set up 6 major themes such as electronic appliances, building materials and hardware, and all exhibits will be online at the same time. We will optimize the query system and improve the search function in multiple languages to facilitate buyers to find exhibitors and exhibits. Through technical means, focus on promoting Chinese brand enterprises and commodities. At the same time, strengthen supply and purchase matching services, hold special online matching activities, increase online matching efforts, and enhance the effectiveness of organizing exhibitions.
The second is to establish a cross-border e-commerce zone. The theme of this exhibition is "Synchronous Canton Fair, Global Business Opportunities". Through the establishment of exchange links, according to the unified name and image established by the Canton Fair, online business activities are carried out at a unified time, which mainly includes two parts: one is the establishment of cross-border electricity Business comprehensive pilot zone topics, publicize the work of various comprehensive pilot zones, and recommend a batch of cross-border e-commerce brand enterprises. The second is to select a batch of cross-border e-commerce platforms to highlight the characteristics of the "business-to-business" trade show. It mainly cooperates with the B2B platform, and at the same time takes into account some B2C platforms, and encourages the platform to organize various enterprises that meet the quality standards to participate in this Canton Fair and expand the beneficiary enterprises.
The third is to provide live marketing services. This exhibition will establish online live broadcast columns and links, and set up a 10 × 24 hour online live broadcast room for each exhibitor. This live broadcast room is not limited by time and space. The company can not only conduct face-to-face negotiations with customers online, but also publicize and promote a large number of merchants at the same time through online broadcast. Before the exhibition, we will conduct special training for enterprises to improve their live broadcast sales capabilities. In addition, the Canton Fair platform will also provide functions such as lookback on-demand, video upload, interactive communication, and sharing to enrich the performance of the exhibition.
When the budget for online exhibitions is limited, the booth area and overall situation of small, medium and micro enterprises will be very different from those of large enterprises. However, if it is held online, as long as the content and design can grasp the customer's point, the effect of the booth will not necessarily be worse than that of large enterprises. The majority of foreign trade enterprises in Xi’an are small, medium and micro enterprises. Therefore, the “Yunshang Canton Fair” is an opportunity for the small and medium foreign trade enterprises in Xi’an. I hope that foreign trade enterprises can actively participate in this Canton Fair and find themselves Position, make adequate preparations to find new business opportunities.
(Part of the article comes from the official website of the Ministry of Commerce and the Canton Fair)